Holiday season is coming upon us as fall begins to settle in, which means your marketing team needs to start gearing up for holiday campaigns. What makes holiday campaigns so special is their ability to allow companies to celebrate feelings of joy and gratitude with their audience. Companies are then able to establish personal and emotional relationships with potential customers. During this time, many companies are rolling out holiday campaigns, so it’s important to make sure your campaign stands out from the crowd. Below are some ideas to help you do just that!
1. Tug on emotions
Holidays in general involve a mixed feeling of emotions, from happiness to remembrance and thankfulness. As such, it’s important that any holiday campaign capitalizes on these emotions to captivate the audience in a trance of good feeling. Throughout the holiday season, people want to be reminded of the good of giving back and the importance of family and friends. By creating a holiday campaign that focuses on these emotions, you’re helping your audience realize these emotions.
2. Create online deals
Holiday deals and shopping are no joke – have you noticed how every year Black Friday seems to start earlier on Thanksgiving Day? Consumers expect to see great deals throughout holiday season and whether your business generates revenue through a product or service makes no difference. Be sure to consistently have online deals during the holiday season, including Black Friday and Cyber Monday. Consumers expect it and you don’t want to be one of the very few companies that have no deals.
3. Include your staff
Your staff is a great resource to spread the word about your holiday campaign and increase its effectiveness. Have your staff post about your holiday campaign on social media and other online sharing sources. There are other strategies you can utilize to include your staff in your holiday campaign as well. Some company’s feature staff in advertisements, which is useful to show how close your employees are and how much your staff enjoys working at your company – something that is valued during holiday season.
4. Make it personalized
In 2006, OfficeMax first launched the “Elf Yourself” campaign during holiday season, and it has been a hit ever since. Each year, the company continuously builds upon the site, which has now become a staple advertisement each winter. Campaigns such as this are widely successful because of the personalization aspect – users can create their own elf and become involved in the campaign. Once a user is invested in the campaign, they will go on to share it through social media and email lists. Creating a personalized campaign has a much higher chance of being shared through word-of-mouth.
The holidays are a time to celebrate with family and friends, a time to remember the great times of the past year and to look forward to even better ones. Engage your audience, capitalize on the holiday spirit, and have fun with your colleagues to create a successful holiday campaign!