In order for a content marketing strategy to be successful, your business must establish personal relationships with the members in your audience. These relationships are formed through mutual connections. Many companies create these connections by communicating their core values to their audience. But what exactly are core values? And how can companies establish their own core values? Keep reading to find out!
What are core values?
Core values are the beliefs your company stands for. They are the reason your company exists and what your company hopes to achieve in the future. Your core values are the principles that your company values and the culture you create in your office. When making vital decisions to your companies’ growth, your core values should always resonate in the back of your mind.
How do you formulate your own core values?
This is the next logical question that should come to your mind. So you know that core values are important, but how do you make sure the core values you choose really embody your business?
The first step is to start a draft of your core values. Really think long and hard about the words you are going to use to describe your business. Take the time to evaluate how you want your company to be perceived now and in the future. Be sure to make the list concise, the best thing about your business is that it is unique and if you make your list too expansive, you lose that quality. If you’re stuck in a rut as to which direction to go in, examine the core values of some of your favorite companies. The companies you admire likely have a similar vision to the one you have for your own business.
The next step is to leverage your employees and garner their feedback on the core values you have drafted. After all, no one will know your company better than those who work there. It’s great to get a different perspective and have multiple opinions on your core values so they really describe your whole business.
The final step in adopting your core values is to find real-world examples for them. Again, use your employees in this step and really discover concrete experiences for when your company has exemplified the core values you have listed. This step will help you narrow down the list and create a concise and full-fledged list of core values for your business.
After you have established your core values, go and talk about them, whether it’s in a meeting or at a presentation. Be proud of the company you have built and the opportunities for growth you have in the future.