Companies are still just starting to understand the importance of content marketing even though it has been around for awhile. If you’re wary as to whether or not to incorporate content marketing into your business strategy, check out these stats below. They’ll be sure to change your mind!
What’s Going On:
1. 49% of marketers are beginning to create content that aligns with the buyer’s journey – LookBookHQ
2. 81% of marketers plan to increase the amount of original content they write – Social Media Examiner
3. Reading content on mobile phones increased over 10% in 2014 – Demand Gen
What Challenges Are Being Faced:
1. Of B2C marketers examined, only about a third considered themselves to be effective at content marketing – Content Marketing Institute
2. Only 24% of readers actually look at native content while 71% look at original content – Contently
3. 54% of readers don’t trust sponsored content – Contently
What Measures Are Being Used:
1. B2C marketers use around 12 content marketing tactics at once – Content Marketing Institute
2. 68% of marketers evaluate their social media activities – Social Media Examiner
3. 56% of marketers are using software to “manage their content workflow and distribution” – Curata
As shown by these statistics, marketers and other business people alike are beginning to see the importance of content marketing. Also, those who have incorporated content marketing into their marketing strategies are examining and evaluating the benefits of doing so.
While it’s important to generate content, it must be content that aligns with the needs of your audience. As shown in the stats above, readers are starting to notice a discrepancy between original and sponsored content. It’s important for marketers to realize that readers now more than ever want content that they can relate to and provides them with something, whether it is entertainment or information. If you’re just starting to consider content marketing, remember that it’s all about your audience. Create content that provides your audience with value and they will keep coming back for more.