Instead of creating advertising that is intrusive and interruptive, content marketing focuses on creating entertaining and informative content that followers will enjoy. At the heart of content marketing is how receptive followers are to the content produced by companies. In order to engage the follower, we’ve compiled some tips below to ensure that your followers are included in your content marketing strategy.
1. Allow followers to contribute to content creation
Giving customers the opportunity to contribute to the creation of your content will allow them to feel like they are part of your community. Followers enjoy having a part in something other than themselves. Besides providing benefits for them, your company can also deem some rewards from this tip. This can provide your company with some valuable insight into what your customers value and what they’re looking for.
2. Create outlets for followers to vote
Voting allows followers to have a voice in what your company does, and they value your company for that. They love feeling like they’ve contributed to your company in a way that will allow them to see a real impact. By creating content that aligns with your customers voting patterns, you will see better results in how your content is received. Followers will be more inclined to share and talk about your content if they feel like they had a hand in it.
3. Challenge your followers
By providing your followers with quizzes or polls, you’ll be able to grab their attention and engage them in something new. BuzzFeed is great at this – they create fun quizzes that readers love. Challenges are a fantastic way to provide your customers with an entertaining break from their monotonous days and they will definitely reward you for it.
Following these tips above can allow your followers to be imperative to your content marketing strategy. Including them in your content marketing strategy can also provide you with the opportunity to learn more about them and what their likes/dislikes are. Do you have any other tips for including your followers in your content marketing?