When it comes to social media, many companies are still trying to decipher the best tactics to receive the most engagement. Each social media platform should have its own unique strategy. However, there are some general tips we have that will improve the impact your business receives from a social media marketing strategy.
1. Time your posts wisely
It’s not always true that posting on social media constantly will improve your strategy. Each social media outlet requires its own schedule for when to post. For Facebook, it’s most successful to post every other day while on Twitter, posting once per hour is the maximum.
2. Place links at the beginning of social media posts
Many companies choose to place links at the end of their social media posts, including us at ContentBacon. However, recent studies have shown that placing links at the beginning of posts instead of the end may be more successful. This means including content before and after the link instead of just at before.
3. Use hashtags
Sometimes using hashtags can twice the amount of traffic you receive from posts. While they may seem annoying at times, if you use them correctly they can do wonders for your social media strategy. For a rule of thumb, try not to use more than two hashtags for each post.
4. Only share great content
It’s likely that all of the content you produce won’t be your best and that’s okay. However, you should not share content on several social media outlets that’s not great. Be selective with which pieces of content you share – you want potential customers to see the best in you, not the worst. If you only share great content, people will be more likely to click through and read more of your content.
5. Twitter + pictures = love
Users now love visuals; this is why Instagram and Snapchat have become so popular. This is especially true on Twitter when pictures aren’t posted as often as on other social media outlets. With Twitter, your visuals will stand out in the midst of the crowd.
6. Don’t just promote your own content
While promoting your own content is important, you shouldn’t just promote your own content all of the time. Instead, follow the 80/20 rule. Share your own content 20% of the time and the rest of the time, release quality updates about your industry.
7. Be concise
Forming posts that are too long will bore your readers and turn them away from your social media updates. Shorter updates are known to get the most clicks, so try to use them as frequently as possible. When you’re concise with your posts, you get to the point quicker and provide your readers with more value.
We hope these tips have helped you realize the importance of social media to your business. Not only this but also how social media can dramatically increase the amount of traffic you receive on your website. Just remember to pay attention to the audience on each social media platform and you’re on your way to success!