As always, the content marketing world is constantly changing, especially with the start of a new year. In 2015, it’s time to evaluate your current content marketing plan and revise it to current marketing trends. How can you do that? Read below to find out the best way to develop a new content marketing plan for 2015.
Identify your goals
The first step in creating your content marketing plan is to identify your goals. What do you hope to achieve? What purpose does your business serve? Think about the bigger picture here; this isn’t small scale. In order to identify your goals, you need to remember what sparked your interest in starting your business in the first place. Once you understand your message, so will everyone else.
Identify your audience
It’s common for businesses to generate content without having a target audience in mind. Yet, without this key piece, your content is being placed online with no one viewing it. Identifying your audience is imperative for creating content that will be viewed and enjoyed. Your target audience is your customer – who is going to purchase your product? There might be multiple target audiences for your business. If this is the case, create separate market strategies for each audience so you can cater to their individual needs and wants. Over the course of a year, your target audience might have changed or there might be a new target audience you haven’t reached out to yet. If you have a current content marketing plan, reevaluate who your target audience(s) is.
Identify forms of content
There are so many different forms of content you can employ to develop your content marketing plan such as blogs, videos, and white papers. But just because there are so many does not mean that you should use them all. Remember less is more and quality is better than quantity. Only use those outlets that are relevant to your business and can help you reach your target audience.
Identify a content management system
As previously stated, businesses tend to generate a lot of content without a clear direction for that content. Developing a content management system for your employees can ensure that your content has the same message and is being sent to the right people. In 2015, this can set you apart from your competitors.
In 2015, make sure your content marketing plan is updated and contains content that is relevant to your target audience. Starting off the new year with a revamped content marketing plan can do a lot to improve the strategies of your business.