Every content marketer hopes his or her reader’s turn into customers, right? Educating and entertaining an audience through content is meant to convert those readers and generate revenue for your business. The process of getting to this point can be long and daunting. If you’re hoping to speed up the process and turn your readers into customers, keep reading below.
1. Skimmable Content
Readers don’t have the time to read through multiple articles each day. On top of that, their attention spans are becoming more limited than ever before. With this in mind, it’s important to create skimmable content for your readers. That is, readers can get the most important parts of your post by only skimming it. In order to make your posts skimmable, write in short paragraphs and break-up the text using bullet points or numbers.
2. Insert testimonials
For customers that are unfamiliar with your business, viewing testimonials may be the final push they need to employ your business. Inserting testimonials into your posts can increase the conversions you gain from them. Use caution with including testimonials, however. Be selective and strategic when including testimonials to lend more value to each that you insert.
3. Understand your audience
Your audience is who you are catering your posts to, and without their support, you will gain no customers for your business. It’s essential to understand the wants and needs of your audience to produce successful content. By knowing the demographic and psychographic information of your audience, you can tailor content specifically to them, including tone and themes. Ask yourself these questions: what are their interests? What obstacles are they facing? Getting to truly understand where your audience is coming from will allow you to generate more leads for your business.
4. Capitalize on emotions
Many purchasing decisions that we make are based on emotions. Even more, people are most likely to complete a purchase when in a good mood. So, when writing blog posts, include positive emotions to develop personal relationships with your readers. This way, they’ll remain loyal to your business and won’t turn to your competitors.
5. Create FOMO
The idea of FOMO, “fear of missing out,” has permeated throughout the millennial generation. You can create FOMO by inserting feelings of urgency and immediacy within your post. By doing this, readers will be inclined to purchase your product as soon as possible so they do not miss out your product. An example of including FOMO may be a flash sale of your product or service that is only available for the following 48 hours. Posts such as these make your readers more inclined to take advantage of the promotion or sale you advertise.
6. Don’t overtly sell
While we all know the overall goal of your blog is to convert readers into customers, your audience should never be aware of that. Overtly selling your product within your posts provides no education or entertainment to your reader that he or she is looking for. You may lose credibility by only speaking about your brand and your product. Remember that your customer comes first and your posts should be about your readers’ interests and not your own.
While this list may be short, utilizing these tactics above can help you generate more leads with your blog and convert readers into customers. By taking the time to understand your audience and cater to their needs, you can create a successful blog for your business.