It’s easy to get lost in the content crowd with the oversaturation of content being generated by businesses. As an increasing number of companies realize the importance of content marketing, there is more content being published than ever before. For your business to stand out against the rest, it is imperative that you stay up-to-date on new trends within the content marketing industry. Read below to find out what tactics you need to use to be successful in the current stage of the industry.
1. Go beyond what is expected
Consumers are starting to receive content that is redundant and unoriginal. To make sure that your content is well received, go beyond what is expected of you. Keep your audience always guessing with what you are going to do next and never remain predictable. Rather than posting content about your product just to sell it, find innovative means to convey the various ways people can use your product.
2. Make it easy
Because there is so much content out there, a potential consumer can find your competitor within seconds if he or she is not satisfied with your business. To make sure this does not happen to you, make it easy for your consumer – provide them with answers to their questions and educate them about unknown topics. This makes your business valuable to your consumer and one that they will be loyal to in the future.
3. Connect with a cause
Brands such as TOMS and Warby Parker are excelling in their industries because people love feeling like they are having a positive impact on the world when they buy those products. Consumers want to see brands and companies uphold corporate responsibility in their business practices. As such, connecting with a cause that your company cares about is a great way to relate to your audience and establish a personal relationship with your consumers.
4. Address any possible concerns
People often hesitate from purchasing a product because of the concerns and doubts they have about it. In order to make the purchasing decision, consumers will turn to reviews and forums to gather other peoples’ opinions. To be more in control of how people view your product, make efforts to address any possible concerns about your product yourself.
5. Incorporate images into posts
Social media platforms like Instagram and Pinterest are becoming increasingly more popular because they are visual. Other social media platforms are taking note of this and are incorporating visual content into their own sites. For example, Facebook is now competing with YouTube for video plays. When scrolling through your news feed, you are much more likely to stop and look at a picture rather than a full text post. As such, it is important to incorporate images into your posts to get them noticed by your audience.
6. Always try something now
Sticking to what you have always done in the past will not make you aware to new consumers. To expand your audience, you must experiment and try new things. While this may seem scary and intimidating, it is sure to pay off in the end because the rewards are much bigger when you try something risky rather than sticking to the same pattern.
With content marketing always changing, staying up-to-date on new trends in the industry is essential for a successful content marketing strategy. At this current stage, these 6 tactics are the important ones to remember. This will most likely change soon so be sure to stay informed on trends in the content marketing industry!