2015 is right around the corner and that means big changes within content marketing. What exactly will those changes be? Well, we can’t forecast the future, but we can attempt to make predictions about it! Below are 10 content marketing predictions for the New Year.
1. Marketing will focus more on the audience
Instead of using demographics and geographic segments to categorize audiences, marketing will start to identify audiences based on personal characteristics. Marketers will have to understand individual needs and preferences towards certain products in order to be successful in 2015.
2. More journalists will be hired
As content marketing becomes widely used, the need for journalists will rise. Journalists will be highly demanded to generate original content that will attract a company’s audience.
3. Content management will be needed
Content creation has begun to take full swing and there is a lot of content out there between blogs, social media, etc. More content creation leads to the necessity of managing all of this content to ensure it aligns with the audience’s values.
4. Marketing will be the driving force of businesses
No longer will marketing take a backhand in business strategies. Instead, marketing will be at the forefront of every business operation, proving its value in increasing revenue for businesses. By building long-lasting relationships, marketing will be vital to business owners.
5. Results will be seen
There are many who are still skeptical about the advantage content marketing can lend to businesses. In 2015, we predict marketers will be able to show improved results by employing the use of content marketing in their strategies.
6. Sponsored content will no longer suffice
Brands will create their own publications in 2015, following the genius minds at Red Bull. Instead of sponsoring content, brands will now generate their own content for their own specific audience.
We have many predictions for changes in the marketing world in 2015. As always, nothing ever stays the same in business and things are constantly changing. We hope 2015 brings you success, happiness and health. Happy New Year!