To have a successful content marketing strategy, it takes more than just producing great content. For a content marketing strategy to generate leads, a content marketer needs to promote their content as well. It is in this phase that marketers may struggle and not know where to start. If you feel like you’re in this stage, continue reading to uncover the 5 tips to improve your content promotion.
1. Research, research, research
One of the most used and successful content promotion tactics is sending out emails. The conversion rate for emails can run pretty low, even for the best content out there. This means that you’ll need to rack up thousands of email names to get just tens of links from the emails you’re sending out. Email campaigns are seen as widely successful, so obtaining these email names is worth it if you’re hoping for a new audience. In order to obtain these email names, you’ll have to utilize your research tools to find the emails of consumers who would be interested in your business.
2. Express your social side
Being social is part of the marketing game and is important if you want to build relationships with your audience. If you can’t hold a conversation or interact with your audience, they are sure to turn to another marketer for their source of content. To start forming these relationships with your audience, become active on social media platforms. Comment on subreddits and retweet inspiring quotes – get your name out there so your audience knows who you are and that you are interested in the same topics. Then simply start a conversation and keep it going while being genuine to your potential customers.
3. Find your fit
You should not use every content promotion tactic out there because many will not be the right fit for your business and mission. Determining which tactics are working within your market will give you more success with your content promotion strategy. Think critically about your audience and what has garnered the most attention from them in the past; you may need to examine the campaigns of some of your competitors to determine this. Once you have an idea of which promotion tactic is popular with your audience, go ahead and try it!
4. Track the metrics
It’s important to keep track of the metrics, and make sure that the promotion tactics you are spending time on are worth your efforts. If you’re not seeing the numbers you want, halt the further execution of that content promotion tactic. Many marketers miss this vital portion of their content marketing strategy and end up wasting time on efforts that are not producing the results they need. Identify the metrics that will determine the success of your content (whether it’s traffic, conversions, etc.), and keep track of those metrics to determine their success.
5. Be organized
Your whole content promotion strategy will fall apart if you don’t remain organized. To be an efficient content marketer, you need to have the motivation necessary to want to do well in regards to your content promotion. It may be helpful to use various tools such as Google Docs to keep track of your promotion efforts and make sure you know what has been done and what needs to be done. Be open to change within your strategy, as it is likely to happen, and still keep steady with keeping track of your campaigns.
If you can become successful in the content promotion space, you’ll excel in marketing and differentiate yourself from your competitors. By following these tips above, you’ll be able to not only create great content, but you’ll also be able to form relationships with your audience and build a loyal consumer base.