In 2015, we predict social media will become even more vital to your content marketing strategies than it already is. Social media marketing is growing exponentially, and it’s important to make sure your business is keeping up-to-date with these trends. In order to improve your social media marketing strategy this year, we’ve compiled a list of social media habits to utilize in 2015.
1. Try something new
There are a lot of social media tools you can be utilizing to garner attention on your social media outlets such as infographics, videos, and guest posts. With so many options out there, it can be overwhelming to determine which best suits your business. Instead of trying all of these tools at once, try a new one each week. You can then individually determine which tools garner the most support for your business.
2. Reach out to a customer every month
This may seem out of line with what you’re used to, but gaining customer feedback is crucial to the success of your business. Reach out to a different customer every month and discuss your social media tactics with them. See what they find interesting and what they’re bothered by. In doing this, your customer will feel important to your business. Also, you can have a great conversation that can lead to more conversions in the future.
3. Spend your time wisely
When it comes to growing your business, all of your efforts should be focused on tasks that prove to be beneficial. Take a week to audit your time and figure out what tasks you’re spending your time on. After going through your week, analyze what has worked for you and what hasn’t. Once you see the return on investment (ROI) you’re receiving from the tasks you complete, you’ll start to see what the best use of your time will be.
4. Use analytics
There are some great tools out there to figure out what is going on with your social media. Analytical tools can open your eyes to examine what has worked and what hasn’t in the past. This way, you can restructure your social media strategy for the future. Instead of executing new marketing strategies, take the time to analyze what you’ve done so your next campaign can be more successful.
5. Move on from the past
If a tactic you’ve been using for several months isn’t garnering the support you hoped it would, move on. Don’t waste any more time on strategies that are not proving to be successful for your business. Instead, spend your efforts brainstorming new ways to attract an audience.
This year, focus on developing new social media marketing strategies that will expand your audience and attract new customers. Take out the old strategies that aren’t working and bring in the new strategies to experiment with in 2015.