After producing content for several years, thinking of new and innovative ways to attract an audience can be difficult. Creativity seems to be at an all-time low and you’re not sure how to get out of the rut. If you feel like you’re at this point, here are 5 great ideas to change-up your content this month.
1. Conduct interviews
At your disposal, you have various groups of people to interview – employees, suppliers, users, etc. The basis of content marketing is to educate, and who is better equipped to do this than the experts? Each of the groups previously mentioned have experience, which means they have great stories to tell. For your next content piece, put together a video of you interviewing various people on topics they are knowledgeable in. Then, take that video and repurpose it into a blog post or podcast.
2. Write list posts
Buzzfeed has become exponentially popular in the last several years because of the content it produces, which centers on list postings. Lists are a win-win for every party involved: they take less time to write for the blogger and less time to read for the audience. List posts are a great way to get your point across quicker and provide more convenience to your readers.
3. Get serious
Many writers shy away from discussing serious topics because they do not want to seem controversial. What they don’t realize is that readers want to be surprised and engage with content that is unexpected. If your business produces the same content, your audience will get bored and turn to your next competitor. By getting serious, you show your audience a new side to your business and lend it more credibility on various matters.
4. Pick a National Holiday
There is a national holiday about almost anything – from vanilla custard day to toasted marshmallow day. Here at ContentBacon we tend to celebrate none other than National Bacon Day on December 30. Find a national holiday that aligns with your business and generate content about it. It will inject some humor into your posts and provide entertainment to your audience.
5. Create a video
It is now much easier to get high-quality video footage than ever before. With GoPro cameras and drones, companies can create viral videos without expertise or breaking the budget. Utilize the creativity of your team to come up with themes and ideas for your video projects.
If you feel like you’ve been creating the same content over and over again, you may need a change of pace. Including new content ideas into your strategy will excite your audience and keep them wondering what you’re going to produce next.