Visual content is a huge player in the content marketing space – no longer will simple text suffice to catch the attention of your audience. Readers now want to imagine themselves hiking the Appalachian trail or stuffing their faces with a burrito because the visual content they are viewing is so mesmerizing. If you’re not sure where to start in creating visuals, keep reading to discover the 4 ways to create compelling visual content.
1. Make it interactive
Sure, viewing a beautifully-pixelated picture can catch someone’s eye, but what if you could interact with that picture instead? For a photo of Paris, what if you could click on the Eiffel Tower to read about its history or click on the Louvre to learn how the Mona Lisa ended up there? Your readers want to be brought into the story you’re telling, and there is no better way to make your audience feel included than to create an interactive photo. It provides readers the opportunity to get just the bit more information that they want.
2. Give a geography lesson
When talking about directions or locations, including a map in your content can really bring to life the message you’re trying to convey. If you are a food blogger writing about the top 10 sushi restaurants in Miami, you could create a map with pins of the location of each of the restaurants. Adding maps to your content puts what topic you’re talking about into perspective for your audience. They can visually see where those top 10 restaurants are located in relation to their apartments and already plan their next meal.
3. Go through time
When speaking about a sequence of events, timelines are extremely useful to organize the sequence for yourself and your readers. This could be a great idea for your “about us” page on your website as well. By creating a visual timeline, you bring your reader in on the journey you have had to becoming a successful business. You could even use a timeline to convey the process for making a certain product, such as a manufactured product that takes a great amount of effort.
4. Add some flavor
We’ve all been there before, getting caught up in a food Instagram account and we can’t seem to find our way out amidst the possibility of having a delicious, mouth-watering burger for dinner. Visual content of food is one of the most compelling types of visual content out there – everyone loves it. For us at ContentBacon, we capitalize on our name and share photos of crispy bacon to catch our audience’s attention. Maybe you can share a photo of your lunch with coworkers or the sweet treat you gave yourself following a successful meeting. Share the love for food to your audience, and they will definitely be left wanting more.
Creating compelling visual content, whether it’s through maps or an interactive timeline, will leave your readers engaged and excited for more content. What other ways are there to create visual content that will have readers coming back for more?