Content marketing, while effective at forming long-lasting relationships with customers, can be difficult to manage and implement. There are numerous challenges that come with content marketing, which make it no small feat to conquer. Content marketing will bring on great rewards for your business, so we’ve outlined the challenges many content marketers face and how you can overcome them.
1. Getting Others Onboard for Content Marketing
This first challenge that many content marketers face is simply getting others onboard to start content marketing efforts. Many people are wary of content marketing because its benefits are hard to visibly see. When making an argument for content marketing, you should always focus on why you believe content marketing is important for your business. Your fellow employees will want to know how something new (aka content marketing) can be beneficial for them.
2. Making Your Content Unique
With the rise of social media and the popularity of blogging, the Internet is inundated with content for consumers to engage with. While this is great for the content marketing world, this may be a challenge for your business. You’re probably running this question through your mind – how can I differentiate my content from everyone else’s and make it unique? Begin by focusing on what makes your business so different from your competitors and capitalize on that. If everyone you work with is quirky and fun, utilize that style in your content writing. Or, if you’re all tech-nerds, use that expertise to dig deep into the tech world when composing your content.
3. Investing Time in Content Promotion
Many content marketers put so much time and effort into content creation and stop there without moving onto the content promotion phase. It will be much more difficult for your target audience to see your content if you never show it to them. A great and easy way to begin promoting your content is to create a social media marketing plan. Determine which channels are most popular with your target audience, it may be Facebook or it may be Pinterest, and begin promoting your content on these channels. Reply to comments and engage with your audience to begin forming those long-lasting relationships with customers.
4. Determining What Has Been Successful
Another piece of the puzzle that content marketers often have trouble with is determining which pieces of content have been successful in the past. You can’t expect to create successful content in the future without knowing what has worked in the past. Really spend some time to go through the analytics you have collected on each piece of content and don’t overlook the little details. Look at your most successful pieces of content and analyze what has made them so popular with your audience.
There are many challenges you’re going to face with content marketing – from gaining support with your fellow employees to receiving leads from your target audience. With time and careful attention, though, you’ll have a successful content marketing strategy. What other challenges have you faced with content marketing?