Because content marketing is still a relatively new concept, many mistakes are made when it comes to content marketing strategies. With so many marketers making similar mistakes, it can be hard to identify them and change your current pattern. This is why we’ve compiled a list of 4 common content marketing mistakes and how you can avoid them in the future.
1. Dismissing content distribution
Hopefully by now you understand the importance of content marketing and have started to generate content. Once you have created this great content, what do you do with it? Creating a content distribution strategy is extremely important for making sure your content reaches your audience. Without a content distribution strategy, your intended audience may never see your content. To make sure this doesn’t happen in the future, investigate which distribution channels your audience is most attuned to.
2. Not analyzing your efforts
It’s one thing to generate content for your audience and it’s another thing to analyze that content. Content creation and distribution can only go so far. It’s equally important to measure the results of your content marketing strategy so that you can determine whether it’s working or not. In order to fix this mistake for the future, set concrete goals for what you hope to achieve with your content. This way, you can measure the successes and failures of attempting to reach those goals.
3. Good content, wrong audience
Quality content is only one part of the puzzle to a successful content marketing strategy. Another vital part of your strategy is identifying your audience and generating content that tailors to them. In order to avoid this mistake, try out different forms of content with your audience. This way, you can find out which forms are more successful than others and continue to create content along that format.
4. Thinking readers don’t understand your intentions
Content marketing is built on not directly selling to your customers. Instead, it’s centered on informing your audience so that they see your business as an industry leader. However, in the desire to retrieve sales, many content marketers get bogged down by the numbers and lose sight of the goals of content marketing. They only see the few sales they have made instead of the audience they have gained. To make sure you don’t get this mentality in the future, remember your audience knows your intentions for relaying information. Don’t be afraid to convey this message every once in awhile as well.
We hope this post has helped you identify the 4 common content marketing mistakes your business is making. If you’re continuing to employ any of these mistakes, utilize our tips to change your ways for the future. Are there any other content marketing mistakes you know of?