
One of the biggest mistakes marketers make is forgetting that they’re dealing with real people. Learn how to develop an audience-focused content strategy.

Wondering how to use blogs to connect with your audience and build your online presence? These tips can help you create an effective B2C blogging strategy.

Here’s why B2B companies need to incorporate a blog in their inbound marketing strategy to better serve their customers, boost SEO, and establish authority

Quality matters for search performance. Both search algorithms and readers can tell if your copy is poorly written or irrelevant. Here’s how to boost value.

Lawyers have unique content needs. Here are nine blog writing tips that make the difference between mediocre copy and engaging your audience.

Leading content subscription service ContentBacon has hired Jason Etter as Vice President of Marketing. Etter will use his expertise and storytelling savvy to elevate the brand as the go-to source for memorable content.

Is your content lacking? Hiring a professional to step in and spice it up can help, so long as they’re a good fit. Here are some pointers for hiring content writers.

The world of AI is taking on writing. Will it replace human writers? Probably not, but it still may be able to help. Here’s what to know about AI and content.

No matter your industry, online content drives connections. That’s why content writing is a must. Start with a few basic steps to get your plan up and running.

Is your content just not hitting your targets? Today’s online audience is a bit more high maintenance but these 3 hacks will give your articles a boost.