
Your logo’s shape, color, composition, and more all impact how your customers feel about your brand. Make sure the message you’re sending is positive.

What colors should marketers use on infographics? How do you select the right spectrum for your project? We’ll help you narrow it down with a few tips:

There’s no doubting the value of custom content when it comes to marketing. Drive responses, elicit engagement, and get them talking by with these tips.

Slice it any way you want; email spam is undesirable. So, should marketers even use email anymore? 100% yes! And here’s how to avoid it becoming spam.

Wondering whether your marketing campaign will connect with your audience? Follow these five basic principles before (and right after) your launch.

Is the 10/20/30 rule right for your pitch decks? See the benefits of short and sweet presentations and whether you should break the rules.

CRM? CTA? GA? Want to learn the lingo of the content marketing universe? Let’s wade though the jungle of content marketing acronyms together!

Check out the new article Triggers and Stressors: Does Your Content Scare Your Customer’s Inner Caveman? on contentbacon.com

Marketers use various methods to communicate with and engage customers, and e-newsletters are still a great tactic! Here’s why.

The ability to actually get recipients to open your emails and read the information inside can feel elusive. Here’s what you need to know to get those clicks.