Uncategorized

Categories

Inside the Buyer’s Journey

What is the buyer’s journey and why is it important for inbound marketing? Buyers go through a process much like a journey that takes them from stranger to customer. ContentBacon looks at the three major phases of the buyer’s journey.

Read More »

More than Keywords: Three Ways Content can increase your Professional Firm’s Visibility

How can law firms use content to increase visibility? Marketing is no longer about who’s got enough money to scream the loudest and most frequently. Today’s most successful professional service organizations use something far more efficient. Inbound marketing attracts customers through offering relevant and helpful content. Content Bacon looks at the role of inbound marketing for professional services.

Read More »