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Influencer Marketing for B2B: Is the Juice Worth the Squeeze?

Influencer marketing it relatively new in the B2B space and it is becoming more widely used as our understanding of its application continues to grow. Influencer Marketing may look different when applied to B2B markets, but look beyond the surface and you’ll see that this inbound method can yield magical results for your business.

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How to Incorporate Influencer Marketing into Your Strategy

People are no longer swayed by paid marketing tactics. If you want to increase sales and engagement, then it’s influencer validation or bust. By using these best practices, you’ll successfully incorporate influencer marketing into your strategy and enjoy seismic growth in your followers, website traffic, content engagement, and sales.

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