Personalization enhances the customer experience, but it’s customization that guides prospects down the path to become buyers. ContentBacon looks at the danger of confusing personalization with customization
Not long ago, someone asking their watch for directions would have been considered crazy. But today, you can talk to almost anything and expect an answer.
Are you ready to market your cannabis company, but don’t know where to start? Here’s how to create a successful cannabis marketing strategy.
Static content makes you sound like a broken record to prospects. We explain the benefits of dynamic content and why it should be in a marketing strategy.
The cannabis space is riddled with misconceptions, legal issues, and federally regulated marketing rules. Here’s how to overcome such hurdles and stand out.
Would your team be clueless if you asked them about your content calendar? Do they even care? Here’s why your whole organization should have access to it.
Despite complex HIPAA requirements, your medical practice can’t afford to avoid online marketing completely. Learn how to stay compliant while growing.
Your cannabis brand is going to face a lot of adversity online, whether that’s from misinformed people or trolls. As a brand, it’s your duty to respond.
The Farm Bill was passed in 2018, and because it legalized the growing of hemp, this will have a huge impact on farmers, entrepreneurs, and consumers.
If you want to improve engagement with your customers, get a chatbot. Here are a few reasons why they actually do work.
