Quick, pop quiz! Which type of content should be on your radar? Interactive content because it gets shared frequently, keeping conversations going online.
If you think well-known brands are a silly starting point for cannabis product names, think again. It could easily lead to copyright lawsuits.
They might raise awareness and boost your marketing efforts, but will an influencer answer your consumers’ questions and sway their buying decisions?
Profanity can feel completely offensive or authentic, depending on your audience’s interpretation. Here’s how to know when and how to use it in your content.
Cannabis marketers frustrated by the constraints of social media have discovered that email can work just as well, or better.
Documenting your content strategy validates its viability by providing you with ways to measure its performance.
What are terpenes? Find out their key role in the effects of cannabis and why you’ll want to add them to your cannabis content marketing.
Marketing is an investment opportunity that generates revenue. ROI can make that clear. Here’s how to help your organization pivot their thinking.
The best fit for your inbound marketing campaign could be a content creator, celebrity, or influencer marketing, depending on the context. Here’s what to know.
Cannabis is booming as states legalize it, consumers partake of it, and providers reap its benefits. Learn how to factor in key demographics in marketing.
