The FDA has clear guidelines on how you can market cannabis consumables. Here’s what they say, and what can you say without violating their rules.
Humor can be a powerful way to help your content stand out from the crowd. See when and how to use it in content marketing.
How do you make sure your logo represents your cannabis brand? Understand the importance of color and shape, for starters. Here’s what to know.
Social media seems more glamorous than email marketing, but who owns the connection between you and your followers? Time to rid the gatekeepers.
Your website is losing ground to social media, so it’s very important to ensure your posts leave a positive first impression. Here is how to do that.
Starting a podcast for your cannabis brand can help you grow a loyal audience of followers and customers. Here’s what to know from successful podcasters.
Even video – which is becoming a marketing behemoth – needs a strategy for SEO, and that’s for each platform. So how do you get that video consumed?
Both formats are powerful marketing vehicles, which is why there’s a growing number of video podcasts – a combination that packs even more impact.
So what if you can’t explicitly advertise your cannabis brand on social media? There are other ways to use it and build your brand. See how.
Our brains can’t distinguish between real experiences and stories. Content marketing is still all about storytelling, and yours will be great with these tips.
