Vanity metrics are dead weight. It’s time to use your CRM to measure what truly matters: how content drives pipeline, accelerates deals, and boosts retention.
Discover how to transform your CRM into a revenue-generating powerhouse in 90 days with our guide on implementing the top 5 workflow automations.
One of the best things you can do for your content is implement a marketing analytics process. Learn why it’s so important.
Impressions, clicks, and views tell you a lot about your leads – and your content. Learn why these advertising metrics are key for your marketing campaigns.
All cannabis product consumers are not created equal. The more you know about demographics and buyer habits, the better you can market to them.
Understanding how mobile users read your content will help you write for them. Learn effective tips to “mobilize” your marketing.
So you have a content marketing strategy, but does it have meaningful goals that you can track and change if necessary? Let’s look into goal creation.
Users are telling you how to improve your inbound content marketing. The story they tell helps you make adjustments if you’re paying attention.
Robots can and do write content, but they are not storytellers. Here’s what to know about content created by technology and humans’ role in the process.
Content that doesn’t engage people has no value. See how you should actually be measuring your content marketing efforts.
