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Thanks for the Memories! How to Shape Your Content to Change Behavior
There’s no doubting the value of custom content when it comes to marketing. Drive responses, elicit engagement, and get them talking by with these tips.

ROI = IDK? How to Tell if Content Marketing Works When You Can’t Measure It
Content that doesn’t engage people has no value. See how you should actually be measuring your content marketing efforts.

Would You Like Some Spam With That? The Tricky Thing about Email
Slice it any way you want; email spam is undesirable. So, should marketers even use email anymore? 100% yes! And here’s how to avoid it becoming spam.

Five Before Live: Does Your Online Marketing Plan Connect with These 5 Basic Principles?
Wondering whether your marketing campaign will connect with your audience? Follow these five basic principles before (and right after) your launch.

Kill Your Darlings: The Perfect Pitch Deck Needs Only 10 Slides
Is the 10/20/30 rule right for your pitch decks? See the benefits of short and sweet presentations and whether you should break the rules.

WTF, IDK! Wading Through the Jungle of Content Marketing Acronyms
CRM? CTA? GA? Want to learn the lingo of the content marketing universe? Let’s wade though the jungle of content marketing acronyms together!

Triggers and Stressors: Does Your Content Scare Your Customer’s Inner Caveman?
Check out the new article Triggers and Stressors: Does Your Content Scare Your Customer’s Inner Caveman? on contentbacon.com

Paper Newsletters May Be Old School, But the E-Newsletter Still Kicks Major Butt
Marketers use various methods to communicate with and engage customers, and e-newsletters are still a great tactic! Here’s why.

Open Sesame! How to Write Kickass Email Subject Lines
The ability to actually get recipients to open your emails and read the information inside can feel elusive. Here’s what you need to know to get those clicks.