Insights that help you sell more, show up better, and make your CRM work for you.
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Put those blinders on: Why landing pages work.
Gone through all the trouble of cultivating a killer mailing list only to send them to your website’s homepage? It should be a landing page. Here’s why.
Want to be a Thought Leader? It’s All About Perspective, Not Product.
Is thought leadership part of marketing? You’ll talk about many things, but your brand won’t be one of them. Here’s what isn’t a part of thought leadership.
The More You Know: Upselling is Just Another Word for Educating
What does upselling really mean? ContentBacon explains that upselling is nothing more than gaining trust through education, plus gives tips for how to do it.
Back for More: What’s Currently Working Best in Retention Strategy?
How do create a successful customer retention strategy? Model it after a successful marriage. ContentBacon explores what wedded bliss and customer satisfaction have in common.
Why You Should Use LinkedIn Published Articles (And How to Do It Right)
Like any social networking platform, LinkedIn lets you engage and share. Here’s the difference between “Share an update” and “Publish an article.”
“Would You Mind Repeating That?” How to Cultivate Brand Evangelists and Enlist Their Help with Inbound Marketing
Brand evangelists are customers that are so pleased with your product that they sing your praises to anybody that’ll listen. Here’s how to create them.
Thought Leadership is the Same as Reputation? Why Didn’t You Just Say So!?
Thought leadership is just marketing speak for reputation. So how do you cultivate your reputation online? Enter thought leadership, ahem, reputation 101.
You Have Over a Bazillion Social Media Followers. Can You Convert Them into Customers?
Have a lot of social media followers? That’s great and all but how do you convert them into customers? Try these tactics.
The Jedi Mind Trick that Converts Leads into Customers
Is there a jedi mind trick to converting leads into customers? There is and it has to do with allowing them to be part of the process. See how it works.