Insights that help you sell more, show up better, and make your CRM work for you.
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Why You Need a Blog for Your Healthcare Practice
Why should healthcare professionals blog? Blogging is content marketing, and thought leaders find themselves at the top of search results.
Don’t Let Your Healthcare Practice Get Left Behind: Why Social Media Is a Powerful Marketing Tool
Your product is healthcare. It’s consumed and administered by humans. When medical professionals are treating people, they interact socially.
How’s Your Web-Side Manner?
What are online content creation tips for healthcare businesses? Make client acquisition a process of patient discovery. See more.
What Type of Online Content Has People Coming Back for More?
What type of content brings people back to your website? See why you have to venture beyond words if you want to cast an efficient inbound marketing net.
Engage the Right People: Why Going Viral Shouldn’t Be Your Main Focus
Your content needs to convey an exclusive message. Here’s why and how focusing on quality posts (and not on going viral) will boost engagement.
Don’t Struggle With Social Media: Products Don’t Have Opinions
Unless your brand is a political movement, the product or service does not speak for itself. It requires the people behind it to speak for it.
There’s a Place for High Production Values, and Maybe It’s Not in Your Upcoming Video Campaign
Our smartphones turn out to be the optimal place for super-short videos, not only because that’s where you’ll find your target but also because it’s where you don’t have time restrictions.
Well, Maybe … if You’ve Got Nothing Better to Do: Are Your Sales Pages Failing because Your CTA Is Nothing but a Big “Meh?”
Your CTA is your launch button and it needs to have an impact. Let’s cut through the fat and distill the important elements of a successful CTA.
Should You have a Personal or a Business Instagram Account?
Should you have a personal or a business Instagram account? Looks at the pros and cons and decide what is right for you.