Insights that help you sell more, show up better, and make your CRM work for you.
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Put User-Generated Content to Work for your Cannabis Brand
Can’t market your cannabis brand directly? Encourage your customers to do it for you! See how to put user-generated content to work for your brand.

Honesty Truly is the Best Policy: New Customers Love Transparency
You’ve got a website in place and people are interested in your products and services. Here’s why true transparency matters to potential customers.

A Year’s Supply of Bacon Bits – 2018
Our Bacon Bits blog shares what we observe. Two of the most used words in the articles of 2018 are “how” & “why.” Here’s a year’s supply, sorted by theme.

Podcasts: Should They Be a Part of Your Content Strategy?
Hundreds of millions of Americans are familiar with and listen to podcasts. See why their popularity makes them a good content marketing strategy.

Not Just Any Pic Will Do: Understanding Why Visual Marketing Works
What is the psychology behind visual marketing? ContentBacon explores some science-based facts that explain why we are drawn to certain images.

Are Millennials Changing the Landscape of B2B Marketing?
Millennials are now the largest population and they’re sitting in the corporate driver’s seat. If you want continued success in the B2B market, then you need to meet them where they are. Virtually, of course.

Influencer Marketing for B2B: Is the Juice Worth the Squeeze?
Influencer marketing it relatively new in the B2B space and it is becoming more widely used as our understanding of its application continues to grow. Influencer Marketing may look different when applied to B2B markets, but look beyond the surface and you’ll see that this inbound method can yield magical results for your business.

How to Incorporate Influencer Marketing into Your Strategy
People are no longer swayed by paid marketing tactics. If you want to increase sales and engagement, then it’s influencer validation or bust. By using these best practices, you’ll successfully incorporate influencer marketing into your strategy and enjoy seismic growth in your followers, website traffic, content engagement, and sales.

Tweaking Your Content to Play Nice with Voice Search
About a third of all web browsing sessions will happen without a screen using devices like Google Home. Is your content ready to be accessed that way?