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Pivot Thinking: Help Your Organization Stop Looking at Marketing as an Expense
Marketing is an investment opportunity that generates revenue. ROI can make that clear. Here’s how to help your organization pivot their thinking.
The Difference Between Celebrities, Influencers, and Content Creators in Inbound Marketing
The best fit for your inbound marketing campaign could be a content creator, celebrity, or influencer marketing, depending on the context. Here’s what to know.
What are the Demographics of the Cannabis Industry?
Cannabis is booming as states legalize it, consumers partake of it, and providers reap its benefits. Learn how to factor in key demographics in marketing.
Oh, the Places You’ll Go: This Year’s Choices for Content Marketing Conferences
The budget is tight, so which content marketing conferences in 2019 will give you the biggest bang for your buck?
Strange Bedfellows: Surprising Retailers Getting into the CBD Game
CBD is becoming so popular that more and more retailers are starting to stock their shelves with it. Which companies? The answer may surprise you.
Is SMS Marketing Part of Your Content Plan?
SMS marketing offers nearly instant engagement, plus the highest open rate in marketing – but you have to play by the rules. Here’s how to get it right.
Three Content Marketing Books That Should Stand the Test of Time
In the content marketing field, the industry moves so fast it can be hard to publish a book on the subject in a timely fashion. Here are a few of the latest content marketing books that we expect to show their staying power.
Keep What You Earned: 5 Reasons Your Email List Is so Important
It may seem outdated, but email marketing and building your email list remains the best way to protect and grow your business. This is why and what to know.
Mobile Design: Honey, I Shrunk the Website!
Google predominantly uses the mobile version of online content for indexing & ranking. Here’s what you need to know on optimizing your website for mobile.