Insights that help you sell more, show up better, and make your CRM work for you.
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Content Marketing in the Age of the Experience Economy
Our brains can’t distinguish between real experiences and stories. Content marketing is still all about storytelling, and yours will be great with these tips.
There Will Be a Quiz: Why Interactive Content Should Be On Your Radar
Quick, pop quiz! Which type of content should be on your radar? Interactive content because it gets shared frequently, keeping conversations going online.
Cannabis and Copyrights: Staying Away from Lawsuits
If you think well-known brands are a silly starting point for cannabis product names, think again. It could easily lead to copyright lawsuits.
Influencers: Do You Need Them?
They might raise awareness and boost your marketing efforts, but will an influencer answer your consumers’ questions and sway their buying decisions?
Potty Mouth: The Case for and Against Using Profanity in Your Content
Profanity can feel completely offensive or authentic, depending on your audience’s interpretation. Here’s how to know when and how to use it in your content.
Old School Marketing that Kicks it for Cannabis
Cannabis marketers frustrated by the constraints of social media have discovered that email can work just as well, or better.
Infographics: Are They Part of Your Content Strategy?
We all know words are important but we’re wired for images. Images transmit messages faster and this is why they should be part of your content strategy.
Marketing: Do You Really Have a Content Strategy?
Documenting your content strategy validates its viability by providing you with ways to measure its performance.
Terpenes: The Next Category You’ll Add to Your Cannabis Content Marketing
What are terpenes? Find out their key role in the effects of cannabis and why you’ll want to add them to your cannabis content marketing.