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Marketing Cannabis Consumables: What You Can and Cannot Claim
The FDA has clear guidelines on how you can market cannabis consumables. Here’s what they say, and what can you say without violating their rules.
You Were Supposed to Laugh at That: Using Humor in Content Marketing
Humor can be a powerful way to help your content stand out from the crowd. See when and how to use it in content marketing.
The Importance of Your Cannabis Brand Logo
How do you make sure your logo represents your cannabis brand? Understand the importance of color and shape, for starters. Here’s what to know.
Is Building Your Subscriber List at the Top of Your To-Do List?
Social media seems more glamorous than email marketing, but who owns the connection between you and your followers? Time to rid the gatekeepers.
Marketing: The Importance of Social Media Content Optimization
Your website is losing ground to social media, so it’s very important to ensure your posts leave a positive first impression. Here is how to do that.
9 Cannabis Brands Connecting With Podcasts
Starting a podcast for your cannabis brand can help you grow a loyal audience of followers and customers. Here’s what to know from successful podcasters.
Content Marketing: Doing Video Right
Even video – which is becoming a marketing behemoth – needs a strategy for SEO, and that’s for each platform. So how do you get that video consumed?
Doubling Up: Combining Content Formats to Create More Marketing Impact
Both formats are powerful marketing vehicles, which is why there’s a growing number of video podcasts – a combination that packs even more impact.
Cannabis Banned on Social Media: Says Who?
So what if you can’t explicitly advertise your cannabis brand on social media? There are other ways to use it and build your brand. See how.