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How Content Marketing and SEO Work Together
Did you know content marketing and SEO can work together to build brand trust? Learn how to incorporate SEO best practices to boost content.

Content Marketing Basics: Everything You Need to Know
The right content marketing strategy helps brands connect with their audiences via digital copy, images, and video that focuses on addressing pain points.

How to Get to Know Your Target Audience
One of the biggest mistakes marketers make is forgetting that they’re dealing with real people. Learn how to develop an audience-focused content strategy.

B2C Blogging: Connecting with Customers Through Storytelling
Wondering how to use blogs to connect with your audience and build your online presence? These tips can help you create an effective B2C blogging strategy.

B2B Blogging 101: Your Guide to Better Inbound Marketing
Here’s why B2B companies need to incorporate a blog in their inbound marketing strategy to better serve their customers, boost SEO, and establish authority

Why Does Content Quality Matter for Search Performance?
Quality matters for search performance. Both search algorithms and readers can tell if your copy is poorly written or irrelevant. Here’s how to boost value.

Law Firms: You Need These 9 Blog Writing Tips
Lawyers have unique content needs. Here are nine blog writing tips that make the difference between mediocre copy and engaging your audience.

ContentBacon Hires VP of Marketing to Double Down on Storytelling at Scale
Leading content subscription service ContentBacon has hired Jason Etter as Vice President of Marketing. Etter will use his expertise and storytelling savvy to elevate the brand as the go-to source for memorable content.

How to Hire the Best Content Writers for Your Brand
Is your content lacking? Hiring a professional to step in and spice it up can help, so long as they’re a good fit. Here are some pointers for hiring content writers.