Marketing has changed immensely over the past decade. With the constant use of the Internet, computers, and smartphones, marketing has needed to adjust to the advent of technology. No longer do TV commercials or print advertisements suffice to reach the consumer. Content marketing has now become the norm as a new avenue for companies to reach the consumer. So what are the new trends within content marketing? Below are 4 pieces that should be included in everyone’s content marketing strategies.
1. Video
Video is becoming extremely popular with followers – no longer do they want to take in many written articles. Instead, people want to be enticed with amazing videos that strike an emotion and incite them to action. In order to create an amazing video, make sure you have great lighting and quality sound to ensure that your video will be loved by all of your followers.
2. EBooks
EBooks are a great way to incite your customers for a call to action. With eBooks, you can get your customer to sign up for your newsletter or lead them to a link to watch your webinar. EBooks that are thought-out and well designed can show your followers that you’re an expert in your industry. EBooks can display your knowledge about your industry and where you stand in comparison to other businesses.
3. White Papers
Unlike EBooks where you can display your expertise on a certain topic, white papers are research papers. White papers are more about trends in your industry or a market position. There should be much time and effort spent to write your white paper and ensure that all of the data included is correct.
4. Infographics
Just like the reason people enjoy videos, people love infographics because they can receive concrete information in an entertaining manner. Infographics are all about the visual aspect so make sure you have a designer that can create a great design. It’s important to ensure that the data being used is correct and displayed in a manner that is easy to understand.
While it’s not expected to have all of these pieces, it’s important to be thinking about how to incorporate them into your content marketing puzzle. Planning ahead to create these items is a great way to make sure you’re including them in your content marketing strategy.