Between the sign-ups for contests and great deals, people are constantly being inundated with emails, many of which are being deleted before they’re even opened. This isn’t to say that mailing lists aren’t still important. It just means your business may have to work a little harder to gain the attention of those on your mailing list. Below are some tips so that you can do just that.
1. Use your mailing list wisely
It’s great that people have expressed an interest in your business and want to receive more information from you. However, this doesn’t mean that you should send out emails all the time. Be selective with how many emails you send, ensuring that each one holds value for those on your mailing list. If you send out too many, this may end up turning away potential customers who just become bothered by your emails.
2. Timing is everything
The time of day in which you send your emails is extremely important; you don’t want to send an email when it will be dismissed. The time when people first wake up and right before they go to bed is optimal to send emails because that is when people check their emails the most. Also, Tuesday and Saturday are proven to receive more engagement in regards to emails.
3. Mailing lists are public information
Whoever is on a mailing list, and even others, can see the emails your company sends out. With this in mind, make sure to check the information you’re including in your emails. Sending one wrong email can change the perspective many people have about your company.
4. Pay attention to the subject line
The subject line is the first thing people see when they receive your emails. Make sure that it’s something that grabs the attention of those on your mailing list. Be clear and concise in your message so that those on your mailing list understand your message and will want to click on the email to learn more.
5. Know when to stop
If you’re email is too long, people will surely stop reading and turn to other things they have to do. Cut down the length of your email so that you only relay the most important content to your readers. However, this doesn’t mean your emails should be too short, either. Find the appropriate length for your emails so your followers will still get all the information they want without spending too much time to do so.
Mailing lists are still a great way to relay content to those interested in your business. By following the tips above, you’ll be sure to make your mailing list campaign successful!