The marketing world is always changing, especially when it comes to content marketing. Some tactics that worked in the past may no longer be relevant to the current content marketing industry, but we realize that you may still have these beliefs. Below we’ve compiled a list of the top 4 beliefs that businesses are following in regards to content marketing.
1. The more content I create, the better
With so much content and information out on the Internet, the marketer who generates the most content can no longer dominate the content marketing game. People are constantly inundated with content, from email alerts to TV commercials and BuzzFeed articles. Of course, readers cannot take in all of this information. Now, readers will be selective with what content they engage with. Followers want valuable content that is interesting, provides them with entertainment, or teaches them something new.
2. A blog is the best form of content marketing
While we believe blogging is imperative to every content marketing strategy, it is not the only form of content marketing that will make your strategy successful. There are many other forms such as eBooks, videos, and webinars that will lend great success to your content marketing strategy. The best form suited to your business is the one that your audience loves. Learn from your audience about what they like and focus on that for future content creation.
3. People will look at my content
Creating content is only the first step in any content marketing strategy. Every content marketing strategy should also include plans for promoting content to followers and making sure it’s shared across various and diverse channels. Putting that last bit of effort to market your content can do a lot to get it noticed and enjoyed by all those who read it.
4. Content is all I need
Clearly, we believe content marketing is huge to the success of any company or brand. However, it is not the only thing that is needed for your marketing strategy. There has to be a call to action – an incentive for people to employ your business – in order for your content to be successful. The CTA can be as simple as getting subscriptions or creating a promotion. While your intention when creating content isn’t the sale, you’re still a business that needs to gain customers.
These beliefs may have been true in the past, but they are no longer relevant to the current state of content marketing. By letting go of these beliefs, you can improve your content marketing strategy and develop a new audience for your content.