Jump on These Marketing Trends Before It’s Too Late
2015 is flying by and it’s important to make sure that you’re taking advantage of all the marketing trends that are shaping the way we look at business in current times. We all know that the internet has drastically affected our marketing efforts, and the truth is that these changes aren’t something you can ignore. Sure, 10 years ago you may have been able to get away without following the latest in internet marketing, but these days, if you’re not ahead of the curve, you’re behind and if you’re behind, you may find yourself failing pretty quickly. So what should you be focusing on in 2015 to make sure you’re giving your customers what they want and increasing the likelihood of success?
Here are 3 Marketing Trends to Focus on in 2015:
Role of social: You probably already know how important social is to your marketing efforts and for reaching out and connecting withconsumers, but you need to keep in mind that the landscape is always changing. Gone are the days where all you had to do to keep up in social was manage a Facebook page. Most companies are now on more than one platform, and oftentimes the most successful ones are the ones that jump to try out new platforms as soon as they come out. Businesses now need to tailor their message based on the platform and figure out how best to reach their ideal customer. Also, social sharing is set to become a much bigger part of SEO efforts so it’s even more important that businesses take the time to send out the right message. With social being such a big part of our lives, it makes sense that it would play a larger role in organic search results. So what does this mean for you? It means that if you haven’t already, you need to get clear on your social strategy and focus on what is going to garner the most attention and bring you the most success.
Mobile: This is one of the trends that seems to just be becoming more and more important in the business world and considering how reliant on our mobile devices we are, it’s a trend that really makes sense. We’ve spoken about how important mobile is before, but now we are at a time where it’s more than just important, it is essential. Your website absolutely needs to be mobile friendly, and depending on what type of company you have, there is a good chance you need to do more than just that. We are in an era where it’s all about the customer. They have the resources to do information, and they have a sense of entitlement in that they think information should be coming to them quickly. If you make it hard for them to find what they need, when they need it, you risk losing them to competitors who have jumped on the mobile bandwagon.
Ad Remarketing: Paid and programmatic media buying is a strategy that has been really growing in popularity recently. Basically, ad remarking is a strategy that uses browser cookies to track consumers. Once a customer leaves your site, you can utilize ad retargeting to make sure they see you again through ads and that you stay at the top of their mind. With all the options that the Internet brings, most consumers don’t purchase on their first visit to a site. While there isn’t much you can do about this apart from offering a great product and user experience, you can make sure that the customer continues to be exposed to your brand after they leave your site in the hopes that they will come back and convert.
With these 3 marketing trends to focus on, you can really kickstart your business in 2015. What are you waiting for? We’ve seen so many companies who think they “aren’t ready” or who just don’t have the time to adapt to current trends, but all this does is put them in a position where their competitors have an easy way to overtake them. News flash: you are ready and you do have the time, you just need to make it. Sit down and take a good look at your overall marketing plan. Are you focusing on things that just aren’t working? We’re betting you are. It’s important to evaluate your strategies often, as things change often, so if you haven’t done it yet- it’s time. Click here to learn more about marketing trends and find out how we can help you re-evaluate your marketing strategy to ensure that you’re ahead of the game and joining the competition.