Many marketers now believe that email is irrelevant to their content marketing strategy. However, this is not the truth. Email should still be a vital component to your content marketing strategy because, if done right, it can be a huge success. Yes, it’s true that many people don’t read through all of their emails. If you follow these tips below, yours won’t be one of them.
1. Optimized for multiple devices
There’s nothing more annoying than not being able to view an email correctly on your mobile device, tablet, etc. In fact, 42% of mobile users delete emails that don’t display correctly on their devices. You can increase the number of your emails that get read by simply making sure they can be viewed on different devices. This way, readers will be able to see all of the content in your email and not miss a thing!
2. Text-only table of contents
Instead of inundating your readers with a lot of content at once, format your articles in a text-only table of contents. Readers can then get a preview of what’s to come and only view the content that is exciting to them. Using a text-only table of contents is especially useful when sending a newsletter because it allows your business to send out great content in a format that’s easy to read.
3. Responsive images
If content takes too long to load, most people will turn away from waiting for the content to appear. In fact, 40% of people will abandon content if it takes more than three seconds to load. To make sure this doesn’t happen to you, embed responsive images into your emails. These will automatically adjust to different devices and won’t take as long to load, making your readers very happy.
4. CTAs
A CTA, or call-to-action, is imperative for your email strategy. Including some form of a CTA, such as a “watch here” or “shop online” button, is great to include in emails and bring readers to your website. That’s what a CTA is – an incentive for a reader to make an action (click), leave the current page (email), and enter another (website). It’s great to engage your email audience and keep them coming back to your website.
While many may believe that email marketing is dying, this is far from the truth. Users are still checking their emails for updates and new content, so make sure you’re keeping up with new trends in email marketing strategy.