Content marketing is always changing and it’s necessary to determine what is new with the industry. After analyzing our blog posts and determining what’s successful, we’ve compiled a list of 5 discoveries about content marketing we’ve made recently.
Descriptive headlines receive more shares
Some headlines can be very vague, such as “How to Increase Followers,” while some can be more descriptive, such as “5 Tips for How to Increase Followers Using Data Tools.” On social media especially, these more descriptive headlines will receive more shares and improve your content marketing strategy. These headlines give your audience a better sense of what your post is about and will make them more inclined to read it.
Infographics are extremely successful
Instead of following long posts, infographics can provide your readers with a lot of information in a format that is easy to read. Infographics typically get shared 42% more times than an average blog post. Also, infographics bring in long-term traffic to enhance your content marketing efforts. Months after a blog is posted, infographics will still bring in traffic and continuously bring in readers to your website.
Display your best posts
It comes with the territory that some posts are better than others and that’s okay. Not every piece of content you create can be amazing. However, when you do create a post that generates a lot of discussion, share that post in every way possible. Display it on the sidebar of your blog, repurpose it into new forms of content, and get others to share the post for you. By displaying your best content, new customers will come to your site and see what other content you have generated.
Readers love data
When you can include numbers and statistics into your posts, you should definitely do it. It lends you more creditability and can provide you with a more persuasive argument for your content marketin. Within data-drive posts, you can also include charts and graphics to present the data in a visually appealing format.
Personal stories form connections
People love hearing about personal experiences and controversial opinions, and you can include these types of stories into your blog. Personal stories are especially successful when you’re sharing experiences related to your business and tips you can give to others. When you share personal information about yourself, people respect you more and a long-lasting relationship is formed.
It may seem hard to keep up with the changes in content marketing. However, if you analyze the content you create, you can easily determine what’s successful for your business!