While many marketers have started to use content marketing, only a few of those marketers believe that content marketing is applicable to their business. Specifically, 38% of marketers believe their content marketing is effective. What are these select 38% doing that the other 62% aren’t? Read below to discover the 6 habits of effective content marketers.
1. Share compelling content
Your audience wants stories that are enticing and provide previously unknown information. Effective content marketers understand this concept and are able to tell stories that paint a picture for their audience. By using vivid word language and thought-out stories, your content will compel your audience to keep coming back for more.
2. Read to create value
Effective content marketers are constantly reading – whether it’s nonfiction books or The Wall Street Journal. Content marketers are always trying to gain more knowledge and find out the latest global trends. Reading also provides marketers with the perspective of their audience. They can investigate which content is engaging and what they look for in individual content pieces. This way, content marketers can create more value for their audience.
3. Go after their stories
It’s important for effective content marketers to not give up on their stories until they’re complete. That means forming relationships with other experts in the industry to receive feedback on content pieces. Effective content marketers also hold conversations with their audience to find out which content pieces they enjoy most. Successful content marketers pursue stories about the latest trends to relay that information to their audience.
4. Plan their content in advance
Instead of leaving their content to last-minute decisions, effective content marketers plan their content in advance. This includes having a plan for the week or month. A plan doesn’t ensure that all of the work will get done. However, it does provide marketers with a structure for where their content will move toward in the future and what key ideas they should focus on.
5. Review their content marketing strategies
As we’ve discussed in previous posts, it’s imperative to have an outlined content marketing strategy. This allows you to have a sense for the overall direction of your content. A content marketing plan is only part of the process, though. Another vital step is reviewing that strategy. This helps effective content marketers determine what was successful in their content and which content pieces were most effective.
6. Include their advocates along with way
In order to spread the word about their newest content pieces, successful content marketers include their advocates along the way of their content formation process. These advocates include experts, customers, readers, and employees. By reaching out to these different advocates, effective content marketers can reach more people to gain more viewers for their content.
We hope this post has helped you discover what habits effective content marketers possess. If you feel like your content marketing isn’t being as successful as you’d like, reach out to us and we’d be happy to help!