Within content marketing, there are some very essential factors that go into writing a great blog post. Before publishing a post, you should check to make sure your blog has all of these factors. Below you’ll find the 6 rules you should follow when writing your blog.
1. Create a hook
Humans have an extremely short attention span. With this in mind, you need to be able to capture the attention of your readers at the very beginning of your post – in your headlines. There are some few tricks you can employ to create a compelling headline and engage your readers. Keep your headlines short (6 words or under) and utilize numbers and data when possible. Also, it’s beneficial to include intriguing adjectives within your headlines.
2. Utilize data if possible
Just as data is compelling within headlines, it’s also compelling within your posts. Utilizing data gives you credibility and will provide you with a more convincing argument. When you incorporate data into your posts, it shows your readers that you’ve done your research and you’re also an expert in your industry.
3. Establish relationships
An essential part of content marketing is forming relationships with your readers. These relationships are the backbone of your content marketing strategy. Without them, you have no one to engage with your content. In order to establish a strong relationship with your readers, you must love them. You must genuinely care about them by responding to their comments, interacting with them, and ensuring they’re happy with your business. Your readers will then see that you care and will be open to establishing a strong relationship with your business.
4. Email is important
While many marketers believe that email is outdated and should no longer be used, this isn’t true. Email is imperative for any content marketing strategy because it is a controllable and constant source of traffic for your business. It allows you to gather a database of potential and/or current customers. With this database, you can send out email reminders about your new blog posts and garner interest from this list.
5. Write what matters
If you sell clothing and apparel, you shouldn’t write a post about insurance policies. The two do not coincide with each other and it will only confuse your readers. As a blogger, you must write about what interests your specific audience. Even more than that, you must write about what interests you. If you blog about topics that you do not personally care about, your readers will notice and will be turned away from reading future blogs. Writing about topics that matter to you will be of better quality and will inspire passion from your audience.
6. Don’t use fancy words
There’s nothing worse than someone speaking down to you or making you feel uneducated. When you use vocabulary in your posts that is hard to understand, this is how you make your readers feel. Instead of using fancy vocabulary in your posts, select words that are easy to understand. Be careful in your word selection and edit your posts to ensure that what you are writing about is easily understandable.
When you’re writing a blog post, remember to keep these 6 rules in mind. Following these rules will ensure that your posts appeal to more readers and create long-lasting relationships. What other rules should writers follow when creating their blog posts?