Content marketing is many things, from managing posts to writing blogs. A complex marketing plan such as this requires a content marketer that is able to master all of these skills. What does it take to be a great content marketer? There are multiple personas a content marketer needs to embody in order to excel.
Be a storyteller
Every great content marketer knows how to string together a narrative that compels a reader to follow along. The story for your business is what separates you from your competitors and allows you to attract a wider audience. Because of your story, your consumers feel a personal connection to your business.
Be a manager
Content marketing requires a lot of attention to detail. Between keeping a schedule of editing, posting, and employee tasks, it is imperative that successful content marketers are able to manage their operations well. The key to being a great manager is the ability to be highly organized, including to-do lists and scheduled meetings.
Be a listener
In order to develop a loyal audience, you must be able to listen intently to what your audience desires and needs. Without understanding your audience, there is no way your content marketing can generate any leads. Being able to determine what is relevant to your audience and what isn’t will allow you to better target your content marketing to your audience.
Be a researcher
For every piece of content you generate, you need to have factual data to back up any claim you make. However, not all data will help you become a thought leader in your industry. It will take a lot of skill to determine which data is most important to establish your intelligence in your field.
Be a journalist
Journalists tend to have an innate curiosity about them. This drives them to ask important questions and follow up on leads – traits that are characteristic of excellent content marketers.
Be a team player
Content marketing strategies aren’t implemented on their own. Content marketing requires the collaboration of multiple people to brainstorm ideas and implement a plan effectively. Content marketers who can cooperate with multiple people in an efficient manner are must-haves.
Be an adapter
Content marketing is constantly evolving and this means that content marketers need to change as well. Content marketers need to be able to adapt to any situation they are put into in order to capitalize on any new trends that are occurring. Being flexible and able to work in any situation is a tough ability to have.
Every great content marketer is all of these things – from a listener to a journalist. On each content marketing team, it is important that the members embody all of these skills for an effective content marketing strategy.