Great content is essential for any successful content marketing strategy. What’s equally important is how you get your content exposed once it’s published. Where will it be posted? How will your audience engage with your content? Who do you want to see your content? One essential method of getting your content noticed by your audience is by forming relationships with influencers. Influencers are those who your target audience already trusts the opinion of. If influencers trust you, you will then be trusted by your audience. Read below to find out how you can attract the attention of influencers and reach your audience.
Target Their Communities
Influencers are all over the Internet connecting with their followers – from social media to their own blogs. As well, influencers are more than likely to be part of specific online communities in your industry. Many niche markets have websites created to generate discussions about specific topics, such as inbound marketing or social media marketing. Instead of solely emailing influencers for attention, interact with them on these platforms, whether it’s by commenting on the influencer’s content or creating your own content for that community. Online communities expand to social media sites as well. Social media outlets such as Facebook and LinkedIn have groups created to generate discussion about specific topics as well. These groups are great to join and interact with top influencers.
Offer a Guest Post
As previously mentioned, top influencers are everywhere over the Internet and have their own websites that they constantly post content to, which includes guest posts. If this is true for an influencer you are trying to get in touch with, reach out and pitch a guest post you would like to write. You should be careful with your pitch, though. In your correspondence with the influencer, be sure to first include examples of your best work so they can trust you are an excellent writer. At the end of the email, offer up ideas for what you would like to write your guest post about. These two things give you credibility and also show that you have given some thought to your influencer’s needs.
Feature Them in Your Work
Influencers feel special when they are featured in the work of others – this only proves the amount of influence they have. Knowing this, why not feature your influencer in your own piece of content? There are several ways that you can go about doing this. The easiest is by simply quoting them in your post, which you can extract from their own article. When you include a quote from an influencer and link their quote to your article, the influencer will notice and most likely share your post. Another great way to feature an influencer in your work is to highlight their work as an example. If you’re writing a blog about the best social media tactics, link to an article that an influencer wrote on that topic. This benefits not only your influencer for the acceptance that their content is great, but it also helps your reader understand your content better.
Getting the attention of influencers does not have to be tiresome or require long hours. In fact, with these tactics, attracting influencers can be uncomplicated and simple. Do you know of any other tactics that can be used to attract influencers?