Content marketing and social media marketing go hand-in-hand. Because of social media marketing, content marketing efforts can be sent directly to an audience. You also cannot be successful at social media marketing without having great content to distribute. While you may already be great at content marketing, are you having the same success with social media? Read below to discover 8 ways to kill it at the social media game!
1. Reshare your most popular content
Websites such as BuzzSumo give you the ability to analyze your most successful pieces of content. Once you determine which of your pieces garnered the most attention in the past, go ahead and share them again! There’s no shame in resharing your content, especially when it’s been proven to be successful in the past. Chances are, you’ve gained new followers since your most successful article was written, so now you’re post will be seen by a new pair of eyes.
2. Convert your content into a video
Videos are a must for any successful marketing strategy as social media outlets continue to make it easier for users to post videos. For example, Facebook now has automatic video play when you scroll through your newsfeed and users can now post videos on Instagram. As these outlets continue to adapt to include more accessibility to video viewing, so must your social media strategy.
3. Post likely crazy when you publish
Content marketers are usually hesitant to post a lot to social media. However, it has been proven that more posts to social media can increase the amount of views your content receives. With each social media post, you can increase the level of intensity to really get your content noticed by your audience and other potential customers.
4. Add text to your photos
Visual content is vital for social media marketing because, in the midst of text, your images are what will get you noticed by your audience. The more visually appealing your image is, the more enticing your post is to your audience. Adding text to your photos enhances the appeal of the photo that wasn’t there before. As well, when you’re posting to social media with an image that goes with a certain blog post, your audience may not know what the image is being related to. However, with text on your image, there is no confusion between your post and your audience.
5. Share other popular content
Social media marketing is not meant to be solely about promoting your business but rather connecting with your audience on a one-to-one basis. It’s important to show your audience that you are there to provide them with knowledge and information, not only to promote your business. Sharing content that is popular within your industry will do just that. You already know that the content is popular and thousands of people are looking at it. Your post will show up when people search for that content, which may generate more leads for your business.
6. Use quotes as images
Just from your blog alone, you have a wealth of content to pull from. Why keep it all in blog form when you can repurpose your content into other forms, generating more awareness? Find a great quote from one of your articles and create an appealing image with that quote. Then, post the image to social media with a link back to that article. Your audience will be more interested in reading the rest of the article because of the excellent quote you pulled.
7. Change the title of an old article
With one piece of content, you can generate multiple different social media posts. If you’ve already posted to Twitter about a specific piece of content, wait a couple of weeks more and post it again with a different title! People who have not read the article before will now be interested in reading it. Even if a member of your audience has already read the article, they are more likely to explore your site now that they have been lead to it.
Social media doesn’t have to be repetitive or a hassle to manage. These tips from above are only the beginning of killing it at the social game. What other ways do you think are necessary to be successful at social media marketing?