Users love video content because it allows them to receive a lot of information in an entertaining way that doesn’t take up too much time. Knowing this, it’s important to utilize the power of videos in your content marketing strategy to attract the attention of potential customers. Just by incorporating videos into your blog posts and websites, you can increase your sales.
Why Videos Are So Important
- Explanation capability: Some products and services are complicated to use; for example, they may be too technical for someone with no prior knowledge to understand. Videos make explaining complicated topics easy and relatable. Product demonstrations can be shown and diagrams can be drawn to simplify a product or service.
- Brand visibility: When reading a blog post, it’s hard for your reader to visualize who’s writing the post and who your brand is. Videos make the experience more visual and allow your customers to learn exactly who you are and what you do. Videos establish personal connections because viewers can put a face to a name.
- Easily engaged: Videos are easy to digest and obtain information from. Let’s be honest – people are busy or too lazy sometimes to spend the time to read articles. Videos, on the other hand, require almost no effort to engage with except for the press of the “play” button.
Ways to Best Use Video Content
- Create a “How to” video
“How to” videos are exactly what they sound like – they allow viewers to see how to do something. Rather than trying to explain how to use a product, it’s much more efficient to make a video showing how to do so. Viewers will be more inclined to watch a video rather than read an article. As well, you can be creative with these types of videos – incorporating music, personality, and an aesthetic visual appeal.
- Share your story
Consumers have a hard time determining which brands they can trust and which brands are being honest about their product and/or service. One way to dissuade consumers from feeling this way about your brand is to share your story. Besides posting a blog article about your story, creating a video with the founder and employees of your company will allow you to connect with your audience beyond the surface level.
- Instruct your user
If you have a product or service that is hard to understand by most, videos should definitely be in your content marketing strategy. Users don’t want to sit and read an instruction manual when they receive a product. Rather, they want to get started on using it right way. Consumers will be less frustrated with a product if there are easy-to-use videos for them to learn how to best use it.
Blog posts don’t have to be your only form of content to utilize for your marketing strategy. Videos are a great way to engage viewers, increase sales, and have fun in the process! Just be sure to be authentic and truthful when making your videos – your audience will know right away if you’re not being honest. What other ways can you utilize videos in a content marketing strategy?