We love marketing because it’s constantly changing – every day there is a new challenge to face and a new opportunity to be creative. While it’s exciting and innovative, marketing also requires the need to constantly pay attention to updating trends. As marketers, we need to make sure that we are generating campaigns that are most relevant to our target audiences. If you’re having trouble keeping up with the changing times, here are 4 new marketing strategies you need to try for your next campaign!
1. Give a presentation
Most marketers believe they should only attend presentations and sit in the audience to learn more about new marketing trends. However, as a marketer, you have a wealth of knowledge and experience that many are dying to hear about. There are always conferences and universities that are looking for guest speakers with real-life experience to talk about the industry and where it’s headed. Take advantage of the opportunity to not only spread the word about your business, but to also have access to people who can provide you with insight into your target audience.
2. Attend a trade show
Trade shows, while expensive sometimes, are worth the effort because of the ability to establish personal relationships with formidable professionals in the industry. Not only can you get face-to-face with your consumers, but you can also conduct research on your competition and learn about new strategies you can use to expand your business. If it’s too expensive to attend a trade show as an exhibitor, you should still make an effort to attend the event and speak with as many people as possible to expand your network.
3. Guest post
It’s important to maintain your own blog for your website as part of your content marketing strategy. It’s also extremely beneficial to post to other blogs and websites as well. Guest posting on other sites gives you the opportunity to reach a wider audience and position yourself as a leader in your industry. Send an email to the owner of the blog you want to write for and include samples of your best work along with any ideas for your guest post.
4. Create an ambassador program
Ambassador programs allow people from all over the world to advertise your brand throughout their own networks. This strategy has been most commonly used with college students who are hoping to enhance their resumes and for companies that want access to their campus network. Companies are now using the ambassador program model and expanding it beyond college campuses. There are several different systems you can implement to provide rewards to ambassadors for spreading the word about your business. You can use a point-reward system where ambassadors receive points to purchase your product. Or you can use a discount system where ambassadors receive discounts for every x amount of customers acquired. Figure out which communities you think would be most interested in your product and create an ambassador program there!
Marketing is always changing and it’s important to be flexible with your marketing strategy and willing to take on new changes within the industry as they come. Beyond social media and blogging to your own site, you have so many opportunities to expand your marketing strategy and reach a wider audience. What other new marketing strategies have you seen recently?