Blogging is an essential part of any content marketing strategy – it allows you to compile posts that generate engaging conversations between your business and your audience. To many marketers, blogging is seen as a stagnant technique that does not change much. However, this is far from the truth. Blogging, as with many fundamentals of marketing, is constantly changing and adapting to consumer preferences. Continue reading to discover the latest blogging trends you need to use to maintain relevancy with your audience.
1. Consistency is Key
We have found that many businesses struggle with posting new content everyday onto their websites – even we don’t post blogs that often! For a successful content marketing strategy, it’s more desired to post consistent and quality content than to post content everyday. If you don’t have the time or resources to produce content that is up-to-par that often, then don’t. Post twice or three times a week and you’ll still generate demand from your audience as long as your content has high quality and is there when your audience wants it.
2. Share your content
It’s one thing to post your content and it’s another to share it. So you’ve written an awesome article and you’re excited to post it…. but that’s only one part of the process. Go on social media and share the content you’ve just created! Don’t assume that people will find it on their own; you must not forget the importance of marketing your blog and making sure that your target audience sees it. You should also utilize other promotional techniques such as email marketing and SEO to spread the word about your content.
3. Benefit from Collaboration
Many marketers shy away from collaborating with other blogs and marketers for fear of attracting their audience’s attention away from their own promotion. Yet, you can utilize guest blogging to your advantage in a multitude of ways. Guest blogging allows you to reach a wider audience and get your name out there to increase your own search rankings. It also provides you with the opportunity to position yourself as a leader and expert in your industry, something that will attract new customers.
4. Utilize Visual Appeal
Using visual content garners attention and engages your audience so that they open your post and continue reading. Visual appeal is enticing to readers and is what distinguishes your blog post from your competitors. Many readers prefer to skim text and may only have time to do so. Including images, infographics, and charts into your posts provides your reader with the ability to engage with your content quickly while still receiving all of the main points.
When blogging, always remember to keep your audience in mind and to align your posts with their preferences. By being reliable and consistent, you’re showing your audience that you care about their needs. Keep up-to-date with the latest trends and you will generate leads with your content marketing strategy!